Entrepreneurs, start-ups, and inventors seeking to bring a new product or service to a corporation for licensing or acquisition face many barriers. Open innovation can be much more difficult than people think, partly because many companies that may talk about open innovation actually practice fairly closed innovation and shut out outside ideas. There are good reasons for this, as we discuss in the book, including the desire to prevent contamination and potential law suits if they are working on related topics. But there are ways to deal with this. This video discusses one option based on good relationships with leaders inside the corporation who can give the innovation a chance. The video features a magic trick, with a bonus clip at the end showing it again, up close.
From YouTube.com/magicinnovation (Jeff Lindsay’s Magic Innovation channel): “The Closed Hand of Open Innovation: Getting Outside Innovations Past Corporate Barriers.” Recorded in Appleton, Wisconsin. All rights reserved.
This is video #7 in my series of “magic innovation” video lectures.