HARO readers who order Conquering Innovation Fatigue today (or before March 7) from Amazon (use this link) will receive their choice of up to two items from this list of supplemental materials:
- An official reprint from PDMA (the Product Development Management Association) of a newly published article on disruptive innovation from their exclusive peer-reviewed journal, the Journal of Product Innovation Management: “Disruptive Innovation and the Need for Disruptive Intellectual Asset Strategy” by Jeff Lindsay and Mike Hopkins (JPIM, Vol. 27, No. 2, March 2010, pp. 283-290). This addresses one of the large gaps in the literature around disruptive innovation, namely, what role intellectual assets should play. Creative approaches to IP strategy are discussed that can help overcome some of the barriers to disruptive innovation success. Some related material is in the book.
- Exclusive access to a video presentation prepared for HARO readers on open innovation, featuring key learnings from a recent international conference on open innovation, CoDev 2010.
- Exclusive access to a video presentation prepared for HARO readers on how companies can better work with universities for innovation success.
- Exclusive access to a video presentation prepared for HARO readers on how to get better protection at lower cost for inventions.
Email your receipt from Amazon to <jlindsay at innovationedge dot com> and state which of the bonus materials you would like. The reprints haven’t arrived yet – the article just came out and they have been ordered, so be patient if you want the reprint.