Clicking on the book cover image to the left takes one to the Amazon.com site for the book. It’s one of those messy URLs, of course. To simplify life for those wishing to tell others how to order Conquering Innovation Fatigue, we’ve created a TinyURL link: tinyurl.com/nofatigue.
Tangential tip: TinyURL.com is one of many URL shorteners out there. I normally use the newer service, is.gd, when I’m using Twitter (follow me on Twitter as jefflindsay, though I also manage the bioproducts Twitter account for my role as Chair of the Forest Bioproucts Division of the American Institute of Chemical Engineers). The advantage of TinyURL is that you can create custom aliases for links if the new URL hasn’t been used already.