I’ve noticed that many companies tend to emphasize patents in their IP strategy. Sometimes that’s almost all they consider. Sound IP strategy, however, requires applying a variety of tools. A broad approach to intellectual assets is more important than ever. Patents of various kinds, trademarks, trade secrets, copyright protection, and low-cost publications can all play …
Take a Broad Approach to Intellectual Property Strategy Read More »
Maybe China is just too far from the smug innovation circles of the West. Maybe language and cultural barriers make the events unfolding in China too inaccessible to Western media. Maybe decades of concern about IP theft from Chinese companies has closed the eyes of the West to present realities. Whatever the reason, the West …
Invisible Innovation: The Blindness of the West to China’s Innovation Story Read More »
In May 2010 I was invited to speak at a conference of WTA (the Wisconsin Telecommunications Association) about innovation lessons for the telecommunications industry from our recently published book, Conquering Innovation Fatigue (John Wiley & Sons, 2009). Here is a condensed version of the presentation. I’ll do another Pixetell soon with some additional content. Can’t …
“Who’s mining the shop?” This is a question that needs to be asked for every university, company, and organization capable of creating inventions. In my corporate and academic experience (am the former Corporate Patent Strategist at Kimberly-Clark Corp., and was a professor before that), numerous inventions never get the protection they deserve because nobody was …
Who’s Mining the Shop? The Need to Mine for Inventions in Companies, Universities Read More »
While our book, Conquering Innovation Fatigue, has a lot to say on innovation and managing innovation, we also have important sections on intellectual asset strategy. An entire chapter, for example, is dedicated to intellectual asset tools for dealing with disruptive innovation. One of the key concepts we discuss is what we call “360 IA” (three-hundred …
Thinking Beyond Patents: Why You Need 360 IA (Holistic Intellectual Assets) Read More »