business models

The Long-Tail of Innovation: Customizing Health Care Based on Patient Genetics

business models, health care, universities / By

One of the hottest trends for modern innovation is customization of products and services to meet the unique needs of individuals. Classic examples of business model innovation based on customization include Dell computer, who developed a suite of patented supply chain advances to assist in rapidly delivering customized computers at low cost, or Netflix, whose …

The Long-Tail of Innovation: Customizing Health Care Based on Patient Genetics Read More »

The Palm Pre: How a Focus on Short-Term Results Can Destroy the Fruits of Innovation

2 Comments / business models, decision making, economic factors, fatigue factors, networks, start-ups, will to share / By

As I began writing this post, my wife was in a car a thousand miles away with a brand new smart phone. I received a call on someone else’s phone informing me that my wife’s smart phone had quit working completely after following the instructions she received from tech support to fix the GPS system …

The Palm Pre: How a Focus on Short-Term Results Can Destroy the Fruits of Innovation Read More »

Branding Only Works on Cattle: Observations on the Evolution of Private Brands

business models / By

One of the more enjoyable business books I’ve read recently is Jonathan Salem Baskin’s Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) ( New York: Business Plus, Hachette Book Group, 2008). Drawing on his decades of experience in marketing, Baskin takes an iconoclastic approach in exposing the …

Branding Only Works on Cattle: Observations on the Evolution of Private Brands Read More »

Scroll to Top