Thinking Beyond Patents: Why You Need 360 IA (Holistic Intellectual Assets)
While our book, Conquering Innovation Fatigue, has a lot to say on innovation and managing innovation, we also have important sections on intellectual asset strategy. An entire chapter, for example, is dedicated to intellectual asset tools for dealing with disruptive innovation. One of the key concepts we discuss is what we call “360 IA” (three-hundred …
Thinking Beyond Patents: Why You Need 360 IA (Holistic Intellectual Assets) Read More »